Local SEO is the process of optimizing a local business or company to rank in the search engines for search terms relevant to their business and their service location.
This was introduced a number of years ago as Google began incorporating their map search results within their traditional search results. Providing an easier way for prospects to find local businesses by their location.
They took their local ranking algorithm even further to also begin taking into account a searcher’s geographic location by IP address and adjusting the organic search results to return more relevant information for the searcher.
Businesses can optimize for local SEO and show up within the map search results and also the organic rankings. Essentially doubling their exposure.