The next step will include building up your website’s authority and trust.

This happens through building strong links to your website from safe and relevant websites.

There are multiple ways these are built, but it’s critical all links created to your website are safe and intentional.

Back in the early days of search engines, you could generate millions of spammy links to a website and get the website to rank. These tactics no longer work, and will actually cause your business’s website to get penalized and lose all rankings and make it extremely difficult to rank in the future.

The problem is cheap, spammy, and low-quality link building is a commonly used practice by cheap SEO services.

You want to make sure you avoid these at all cost.

During this step, any links built to your business’s website are of the highest quality.