SEO has become one of the most effective methods of both offline and online marketing. Search engine optimization in Baltimore makes it easier than ever to reach your target market when they are in the right phase of the buying journey.
Since customers have grown so accustomed to searching for businesses before they buy, we’re reaching a point where a business won’t be able to survive without SEO.
SEO is also a much less expensive marketing method compared to traditional advertising. Instead of having to pay the fees associated with creating a digital, print, or radio ad and then the fees of distributing that advertisement in your target market, our SEO packages are a much less expensive alternative that returns a much better ROI.
Baltimore SEO targets qualified prospects, i.e., people who are already looking for your company’s specific services. The better tuned your SEO is, the more qualified traffic your business’s website will get. Instead of blindly advertising to everyone in Baltimore, you’re able to position your business in front of active buyers.
While advertising is only available while being actively shown to your target market, SEO never stops.
Commercials, ads, and other advertising media all have their place in your overarching marketing strategy, these tactics work best by having a well-established website to ground them all in.
Your website is able to act as your 24/7 salesperson and utilizing search engines, can be selling your services nonstop.
One of the most important marketing techniques in our digital world is building a strong brand. SEO is able to help establish awareness and exposure to your brand.
The top positions of a Google search result have the highest increase in qualified traffic to your website. When your prospects see your business in those top positions, a subconscious association is created. If your business is ranked highly in Google, the searcher assumes you must be a reputable business, otherwise, you wouldn’t be located so prominently.
On the other hand, by not ranking in the top positions, you yield a large market share to your competition. If a prospect does stumble upon your business in the low positions of the search results there’s a subconscious association that your business is not as good as those that rank higher up.
Decrypted SEO Agency Baltimore
1 N Charles St Suite 305
Baltimore, MD 21202