Baton Rouge SEO Services
The best way to increase your client base in 2018
Every day people are looking for the services and products your company sells. In the past, people would turn to the Yellow Pages to find a business to meet their needs. Now, instead of opening the phone book, they are opening their web browser and going to search engines like Google, Yahoo, and Bing looking for local businesses just like yours.
If your company's website isn't listed on the 1st page of a search result for a phrase you are wanting to show up for, you're likely not getting any traffic from that search engine for that search phrase.
That's because only 3% of people will go beyond the 1st page of the search results.
On top of that, if you're not ranking within the first 3 positions your company will be missing out on over 50% of these > "searching for your services ready to buy prospects".
Many business owners find that ranking in the first few positions of Google, for the correct search phrases, can double, triple and even quadruple their client base. Which completely transforms their business!
Spend less on advertising through affordable SEO services
A common difficulty for many business owners is keeping their expenses lower than their income. They understand the principle of "You have to spend money to make money," but often feel like they end up pouring money down the drain, especially when it comes to advertising and marketing spending.
This is where SEO (search engine optimization) and digital marketing efforts excel!
Not only are Internet marketing efforts generally less expensive, they also are more impactful, able to be narrowed and targeted more effectively at your target market and end up having a much higher ROI than traditional advertising and marketing mediums.
For example, a Baton Rouge dentist might spend $20,000 on local television ads in and around Baton Rouge. Their commercial will likely be seen by many people, but how many of those people will be looking for a dentist at the time of seeing the commercial? How many people, who are relaxing after a long day of work, are likely to pick up the phone and call a dental office that is now closed for the day?
Taking that same example, but applying SEO to it... A Baton Rouge dentist spends their marketing budget on search engine optimization. Their website is now ranking in the first position of Google. How many people will that dentist reach who are actually looking for a dentist in Baton Rouge? Well according to the data, around 2900 people are searching for a dentist in Baton Rouge. Of those 2900 people searching, our friendly neighborhood dentist is likely to get around 870 of those people to visit their website, call their office, read their reviews and ultimately make an appointment.
Having this kind of data available allows us to help our clients plan their SEO strategy effectively and honestly for their companies. If we don't see a search term bringing about a positive return on investment, we will tell you so.
Make More Money Through Search Engine Optimization
Ranking your company's website for keywords and search phrases that "ready-to-buy" prospects are searching for, helps you make more money!
By taking the guesswork out of how effective your marketing strategy is and narrowing down whether the investment will be worth the return.
Defend Against Growing Competition That Threaten To Steal Your Business
The other factor that you need to take into consideration is where your website is showing up in comparison to your competition's. If your website is on page 2, while your competition is showing up all over page 1, not only are you missing out on all of the prospects looking for your services, but your competition is stealing them all.
So while your company may "just get by" through the cycles of feast and famine, your competition is thriving with all of the business the first page is generating them.
Establish Your Company's Brand And Reputation
Top position rankings also communicate a positive and powerful brand reputation. People generally hold a high level of trust in the information they can find easily and in the top positions of Google.
By positioning your company in those top positions, people will subconsciously associate more trust and authority to your business. They will feel your company is more relevant to their needs and more trustworthy.
On top of that, the top positions for local businesses also include rankings, reviews, and testimonials. Through those reviews, you communicate your trust and reliability through social proof from your current clients.