Charleston SEO Services
The Best Way To Grow Your Business In 2019
Right now people are looking for the products and services that you sell, but the most important question for you is, "Are they able to find you?"
Not too long ago, people would turn to the phone book to find local businesses around them, but those days are long gone.
Now, people are turning to the Internet to find and research out the options that are available to them. They go to Google, Google maps, Yahoo, Bing or even YouTube to find local Charleston businesses, research out products or find reviews about businesses near them.
This new digital market has created a boom for some businesses while leaving many others behind.
Increase ROI With Search Engine Optimization
Search engine optimization is an extremely effective marketing tool that leads to a greater return on your investment when compared to traditional advertising efforts.
Most other advertising methods rely on interruption tactics.
For instance, television or radio ads rely on interrupting you from what you're actually wanting to consume.
Traditional advertising is also generally less effective at converting those exposed to the ad. Only around 3% of the people who see or hear your ad are going to be actively searching for what you're selling. They're also more likely to be busy or in a passive mood and will forget to contact you later on.
One of the main benefits of SEO is that your prospects are looking for you!
Instead of bothering that small percentage of people who want your products and services they are actively hunting you down.
- In a 2017 study, it was reported that as many as 97% of consumers searched for a local business using a search engine.
- A 2016 study showed that 76% of people searching for a type of business near them, using their mobile phone, ended up visiting or calling that business. 28% of those visits resulted in a purchase.
By optimizing your business's web presence, you can effectively create an online sales person who is always
- Promoting your business
- Capturing Leads
- And following up on your prospects through email and retargeted advertising
Spend Less On SEO Services Than Traditional Advertising
Not only can search engine marketing help you make more money, but it can also help you save money.
Traditional advertising can cost a fortune.
A single 30-second local Charleston television ad can cost you between $4,000 to $45,000+ and that's just for the single commercial spot. That doesn't include the costs associated with producing your ad which could run you $1,500 to $150,000.
That's a lot of money!
Other forms of advertising aren't much better.
- Charleston radio ads can run you $200 to $1000 for a single 60-second ad.
- Magazines can be $500 to $20,000 for an ad
These kinds of costs add up extremely quickly and can be a heavy burden for your business.
Most unfortunate about traditional advertising is the low or no ROI you get from them.
Charleston search engine optimization is an excellent alternative!
- Less expensive
- Great long-term value
- Provides your business simple methods to continue to follow-up with interested prospects
- High ROI
Defend Against Your Competitors Stealing All Of The Business
As stated above around 97% of consumers are searching for local businesses using a search engine.
That means, that 97% of your prospects are looking for what you sell via Google, Yahoo, and Bing.
So, if when searching for your products and services, your business is not coming up on at least the first page that means up to 10 of your competitors throughout Charleston are showing up.
One of these companies will likely do business with your prospect.
Since you're not seen as an option, this effectively removes your chances of doing business with those searchers.
If they don't know you exist, they're not going to do business with you.
So while your business is shrinking, or fighting against feast or famine, your competition is growing and becoming more of a threat to your business.
Don't let your competition steal all of your business.
Get into the top positions of Google!
Protect Your Company's Brand And Reputation
Have you ever searched for a Charleston company online and decided not to do business with them because the first couple of results in the search engine had something negative about them?
Did you ever stop to consider whether those results reflected the truth?
We are influenced greatly by first impressions and whether or not those 1 star reviews are true or false, the first impression is already beginning to set in.
The same is true for your business.
When searching for your business in Google, what comes up?
By using effective Charleston SEO strategies you can not only win the top money making search phrases, but you can also protect your business's identity by ranking the web properties that communicate what is true and good about your business.
Stop others from determining how people perceive you and take back control!